A violin played by the band of the Titanic as it sank recently sold at auction for over £900k. While antique violins can often reach seemingly ridiculous amounts, this specific violin went for considerably more than similar violins would normally. The reason? This violin had a story.
People are sentimental and we like hearing stories. In the physical world this is an accepted fact and easy to take advantage of as there is a greater commonality of understanding. However, in the digital world, it is much harder to explain the story behind something.